No of Positions – 1
Job Description:
(Growth Marketing & Pre-Sales Lead)
Hybrid role driving pipeline generation, lead qualification, and early-stage conversions across digital, outbound, and event channels in a B2B SaaS environment.
Core / Primary Skills (Must-Have)
• Strong experience in B2B SaaS demand generation + lead qualification (MQL → SQL)
• Hands-on in performance marketing (Google Ads, LinkedIn) with ROI ownership
• Experience in outbound & outreach programs (email, LinkedIn, ABM)
• Ability to run discovery calls and qualify leads (pre-sales mindset)
• Proven pipeline contribution mindset (not just campaign execution)
• Experience building landing pages & improving conversion rates (CRO focus)
• Understanding of manufacturing / construction / industrial domains (preferred)
Secondary Skills (Good-to-Have / Supporting)
• Event marketing: webinars, trade shows, industry events
• Marketing automation & CRM tools (HubSpot, Zoho, Apollo, etc.)
• Lead nurturing, segmentation, and drip campaigns
• Website management / CMS tools (WordPress, Webflow, etc.)
• Analytics: GA4, funnel tracking, campaign performance analysis
• Social media marketing (LinkedIn focus for B2B)
• Basic content creation / coordination for campaigns
• Exposure to enterprise or workflow-based SaaS products
Educational Qualifications:
• Bachelor’s degree in Engineering, Computer Science, or related field