Pin pointing the location of users opens doors to proximity marketing unlike ever before. While GPS technology has been around for decades, the ability to determine the precise location of people has been an ongoing endeavor for marketers.
Beacons powered by Bluetooth Low Energy or Wi-Fi provide the much-needed touchpoints for contextual awareness with a host of abilities to transform visitor, guest or customer experience.
|iBeacon technology||Eddy stone||Alt Beacon|
|Geo Beacon||Wi-Fi Aware|
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