Developing & Deploying High-End Lead Scoring Software Solution For A Leading Insurance Provider In The USA
The client is a major player in health insurance, personal accident policies and general insurance policy provider and having tie-up with more than 6 major insurance companies in the USA for various needs of Students, travelers, US citizens and vehicle owners/rental companies. Operating in a dynamic business ecosystem, the client was facing stiff competition from other local players including in reaching out larger market because of time consuming lead generation and conversion process. In a bid to improve its marketing and customer acquisition endeavors, the company was looking to leverage disruptive technology solutions that can help its decision-making process smarter and client conversion ratio to be higher.