Manufacturing sales teams need to provide quick, precise quotes that can handle intricate product setups. Customers want a seamless purchasing experience, and many have already researched and narrowed their options before contacting a sales representative.
The problem is that many manufacturers still rely on outdated tools and fragmented processes. Manufacturing sales reps spend more time fixing errors and chasing approvals than actual selling. Meanwhile, customers are left waiting, which opens the door for competitors.
Oracle CPQ bridges this gap by offering manufacturers a clever way to set up, price, and quote. Manufacturing Sales representatives can create accurate proposals for customized items, even without years of experience or deep technical knowledge. Automated parts lists and production paths flow straight into manufacturing, which saves time and money. CPQ also connects with ERP and online shopping platforms, keeping the process linked across all channels and giving customers a faster, more professional experience. For B2B manufacturers dealing with complex product lines and multiple sales channels, Oracle CPQ acts as a catalyst to cut down sales cycles and boost success rates.
CRM vs CPQ
Most manufacturers have already invested heavily in CRM systems. These tools do a good job of managing pipelines, tracking opportunities, and storing customer interactions. They help sales teams see where a deal stands and keep relationships warm once the deal is signed. But when it comes to moving a quote forward, CRM alone often falls short.
Sales teams still run into familiar challenges that hold back productivity and revenue:
- Longer sales cycles caused by product and pricing complexity, disconnected systems, and inexperienced reps
- Less time with customers as sales reps spend hours on manual quoting, approvals, and cleaning up scattered data
- Unmet quotas and rising error rates due to missing real-time pricing and inventory details
- Eroding margins from inconsistent pricing, lack of discount controls, and drawn-out approval steps
Configure, price, quote (CPQ) solutions start where CRM ends up, building a much-needed bridge to back-office systems and critical third-party systems.
CPQ centralizes and automates critical information like pricing, discounting, product rules, and contract renewals. Manufacturing Sales reps get real-time products and customer data at their fingertips, which helps them respond faster and with more confidence. The friction in the sales cycle is reduced, errors are eliminated, and manufacturing sales reps can finally focus on selling instead of fixing.
Companies using CPQ often see deals that are 105 percent larger, quotes that take 27 percent less time to produce, and a 33 percent jump in quote productivity.
Accelerates Manufacturing Sales with Oracle CPQ
Manufacturers face a different set of challenges compared to other B2B industries. Beyond winning deals, they also need a way to handle complex assemblies, keep production running smoothly, and deliver accurate proposals that earn customer trust. Oracle CPQ gives them the right toolkit to do this by extending far beyond traditional sales support.
Learn More – Oracle CPQ vs. Other CPQ Solutions: A Comparative Analysis
Automating Bills of Materials and Routings
For a manufacturer, quoting does not end with a price tag. The real challenge is making sure that what is promised can be built without delays or errors. Oracle CPQ helps by generating detailed bills of materials and routes directly from the configuration stage.
This means once a quote is accepted, production already has the information it needs to start working. No more back-and-forth between sales and engineering, no more double or triple checks on part lists.
Orders move faster, errors drop dramatically, and the cost of rework comes down. Over time, this adds up to leaner operations and a more reliable flow between manufacturing, sales, and production.
Professional Proposal Generation
In competitive B2B sales, the way a proposal looks can carry as much weight as the numbers inside it. Customers expect branded, polished documents that inspire confidence.
Oracle CPQ gives reps the ability to create such proposals with just a few clicks. Product and pricing data is pulled in real time, which means the proposal is accurate and ready on the spot. Instead of waiting days, a customer receives a complete, professional document almost instantly.
Being the first to present a clean, customized proposal not only raises win rates but also positions the manufacturer as a partner that values precision and professionalism.
3D Visualization for Configurable Products
Complex machinery, equipment, or assemblies are not easy to explain with words and numbers alone. Buyers want to see what they are ordering before they sign off.
Oracle CPQ integrates 3D visualization tools that allow reps to show customers a live model of their configured product. This is more than a pretty picture; it is an interactive model that gives both sides clarity on design and specifications. For manufacturing sales teams, this means fewer misunderstandings and quicker approvals.
For buyers, it builds confidence and makes them more comfortable committing to large investments. Over time, this also improves customer loyalty because buyers feel engaged in the design process.
E-commerce Integration
The buying journey has changed in manufacturing sales. Customers want self-service options, and many start exploring products online long before speaking to a manufacturing sales rep.
Oracle CPQ supports this shift by extending its configuration and pricing capabilities into e-commerce platforms. Customers can configure products, explore options, and even see 3D visuals on their own, then request a quote or place an order directly through the web store.
Behind the scenes, CPQ connects with ERP, CRM, and inventory systems to make sure every configuration is valid and every price is accurate. This makes online experiences smoother, drives conversions, and increases order value without adding manual work for the manufacturing sales team.
Guided Selling Made Simple
Manufacturers often manage thousands of SKUs, with both configurable assemblies and standard stock parts. For a new rep, or even an experienced one, finding the right part in this maze can be a nightmare.
Oracle CPQ simplifies this through guided selling. The system works like a smart catalogue with filters, making it easy to narrow down products by attributes until the right part is found. Instead of memorizing endless part numbers or flipping through spreadsheets, reps can quickly locate items and add them to quotes.
This saves time, reduces errors, and ensures that customers receive complete, accurate proposals every time.
Real-World Impact: Stridely’s Oracle Cloud Integration
Stridely Solutions worked with a leading building materials manufacturer to improve its procurement processes. The client was dealing with slow manual tasks and poor communication with suppliers, which made operations frustrating and compliance tricky.
By integrating Oracle Cloud Procurement with EnterpriseOne, Stridely automated purchase orders, made transaction tracking easier, and gave the team real-time visibility into supplier activities. AI and machine learning helped keep supplier data accurate and reduced errors, while a central dashboard brought all the important info together so decisions could be made faster.
Resulting in processes running smoothly, costs went down, supplier relationships improved, and the client could see what was happening across the supply chain instantly. This case shows how Oracle solutions with Stridely’s expertise can help manufacturers speed up operations, cut mistakes, and make better business decisions.
Read full success story – Oracle Cloud Procurement
Drive Faster Sales and Smarter Decisions with Oracle CPQ
For B2B manufacturers, CPQ creates confidence with customers, helps close bigger deals, and improves operational efficiency across the board. When combined with ERP and CRM systems, it gives a complete view of the sales process and connects quoting to production and fulfilment.
Stridely’s expertise ensures manufacturers get the most from Oracle CPQ. Contact us today.