Is your company fully embracing the digital age? Is your team adapting the digital transformations rather than just updating the website from time to time? Many of our customers are doing lots of research and getting things online, so why aren’t you focusing on marketing your business via digital channels?
We would like to talk about one of the greatest brands like Kodak, and how did they struggle to look like. Kodak was a household brand and a former in the analog film business. Kodak not only missed the road of digital but perfectly misunderstood the way their consumers wanted to be engaged, and as result, they went off from the market.
We don’t remember just the one but some of the giant business which is still in the market struggling to get back on the track. We always found Blackberry to one of the best devices and somehow they are vanishing from the market in spite of having a great product. The question is where are they lacking. Not just Blackberry but more Mobile devices, the only I took your attention towards blackberry is that they have the potential devices likewise so why are they not in the showcase.
And once your business gets down in the market than its really difficult to get them back and more importantly for your consumers to accept it again. The fact of Marketing is you aren’t going to show up until you have something influential than others. After all, marketing has always been in charge of bringing the product to market.
It’s really important to know what’s working for your business. In order for marketing to be empowered as a function, we need to neglect the confusion that can make it difficult to focus on objectives that really matters. This is the world of the Internet, unlike traditional we have to approach our product stories through different Digital channels.
Someone We knew once told me that “Goals are useless until they are realistic”. This world is your platform and so you have to perform on this World Wide Web. Focus on what your product is about, try to broadcast it as many channels as you can. Articles, Blogging, Social Media, SEO, and many more everything is for you, just be specific with what you are, realistic with the things as you might don’t know what challenges might you come with and importantly always be with the trend or I should say time. You never lost your business you just lost the track you were running.