Microsoft CRM is a customer relationship management software package created by Microsoft that focuses on improving customer relationships in any firm. Out of the box, the solution focuses mostly on the Sales, Advertising, and Customer Service spheres, while Microsoft has marketed CRM as an XRM platform and has encouraged partners to adapt it using its proprietary (.NET-based) framework

The CRM Solution may be used to increase an organization’s sales productivity and marketing proficiency manage the whole customer support chain, and give social insights, business information, and a variety of other out-of-the-box functionality and features.